Successful Blogging for Business
Well, it's time to return a library book that I've borrowed, but I wanted to note down some of the most important information for later reference.
Guidelines for Successful Blogs
DO
- Read other blogs, remembering that you are a part of a community of bloggers.
- Write passionately about your company, its products and services.
- Put other employees on display.
- Focus on a particular theme and audience.
- Keep posts short for the most part.
- Link, link, link.
DON'T
- Pitch product or sales in a blog.
- Post in haste--you may regret it later.
from Blogging for Business: Everything You Need to Know and Why You Should Care
Blogging for Business, by Shel Holtz and Ted Demopoulos, Kaplan Publishing, c2006.
